When a company has set a base price of a product or service the company can determine the pricing strategies taking into account various factors such as price competition, the company's goals and the product life cycle. This strategy can be used for new products and old in accordance with the circumstances that exist.
Here is an extensive range of technical / pricing strategies:
A. In Stretegi Pricing New Products
1. Price skimming
Skimming strategy is to establish a high initial price when the new products launched and the longer it will continue down the price. Examples of nokia mobile phones, laptops, computers, and so forth.
2. Penetration Price / Price Penetration
Penetration pricing strategy is to determine the low initial rates as low or low in order to penetrate the market quickly and also build brand loyalty from the consumer. Example: a new operator services tariff three / 3, noodles taste of the people, so Klin MB, and others.
B. Pricing Stretegi The Psychological Affect Consumers
1. Prestige Pricing / Price prestige
Price Prestige pricing strategy is to set high prices for forming images of high quality products that are commonly used for shopping and specialty products. Example: Rolls Royce, rolex, guess, Gianni Versace, prada, vertu, and so forth.
2. Odd Pricing / Rates Odd
Price odd pricing strategy is an odd set prices or slightly below the price determined by the buyer psychologically goal would expect the product to be purchased more cheaply. Example: Goods that had been valued USD. 100.000, - converted into USD. 99,990, - in which consumers might see 99,990 much cheaper than the USD. 100.000, -.
3. Multiple-Unit Pricing / Rates rebates
Multiple unit price strategy is to price certain discounts when consumers buy products in large numbers. Example: If the price of a packet of spicy fried indomie is Rp. 1500, - the consumers just pay Rp. 1.ooo, - perbungkus when buying a 40 pack box indomie content.
4. Price Lining / Price Line
Lining price pricing strategy is to provide coverage at different prices to different product lines. Example: cinema group 21 provides a standard for the consumer price of a standard movie theater and put on a more expensive price of 21 kinds of consumer movie premiere.
5. Pricing Leader / Leader Price
Price leader pricing strategy is to set a lower price than the market price / normal price to increase sales turnover / buyer. Example: usually retail hypermarket promotion of a cheaper price than the normal price.
C. Discount Pricing Stretegi / Discount Price
Discount pricing strategy is the strategy of the seller to give a discount from the price set by improving duah sales of a product or service. Discounts may be given to the public in the form of quantity discounts, cash payment discounts / cash, trade discount. Example: When you buy
D. Competitive Pricing Stretegi
1. Relative Pricing / Price Relative
Price relative pricing strategy is to determine the price above, below or equal to the price level of competition where the price movement followed the competition.
2. Follow The Leader Pricing
Follow the pricing strategy is the price leader product pricing of both goods and services handed over the leadership of the market / market leader and do not set their own prices.Translation Of http://organisasi.org/
Here is an extensive range of technical / pricing strategies:
A. In Stretegi Pricing New Products
1. Price skimming
Skimming strategy is to establish a high initial price when the new products launched and the longer it will continue down the price. Examples of nokia mobile phones, laptops, computers, and so forth.
2. Penetration Price / Price Penetration
Penetration pricing strategy is to determine the low initial rates as low or low in order to penetrate the market quickly and also build brand loyalty from the consumer. Example: a new operator services tariff three / 3, noodles taste of the people, so Klin MB, and others.
B. Pricing Stretegi The Psychological Affect Consumers
1. Prestige Pricing / Price prestige
Price Prestige pricing strategy is to set high prices for forming images of high quality products that are commonly used for shopping and specialty products. Example: Rolls Royce, rolex, guess, Gianni Versace, prada, vertu, and so forth.
2. Odd Pricing / Rates Odd
Price odd pricing strategy is an odd set prices or slightly below the price determined by the buyer psychologically goal would expect the product to be purchased more cheaply. Example: Goods that had been valued USD. 100.000, - converted into USD. 99,990, - in which consumers might see 99,990 much cheaper than the USD. 100.000, -.
3. Multiple-Unit Pricing / Rates rebates
Multiple unit price strategy is to price certain discounts when consumers buy products in large numbers. Example: If the price of a packet of spicy fried indomie is Rp. 1500, - the consumers just pay Rp. 1.ooo, - perbungkus when buying a 40 pack box indomie content.
4. Price Lining / Price Line
Lining price pricing strategy is to provide coverage at different prices to different product lines. Example: cinema group 21 provides a standard for the consumer price of a standard movie theater and put on a more expensive price of 21 kinds of consumer movie premiere.
5. Pricing Leader / Leader Price
Price leader pricing strategy is to set a lower price than the market price / normal price to increase sales turnover / buyer. Example: usually retail hypermarket promotion of a cheaper price than the normal price.
C. Discount Pricing Stretegi / Discount Price
Discount pricing strategy is the strategy of the seller to give a discount from the price set by improving duah sales of a product or service. Discounts may be given to the public in the form of quantity discounts, cash payment discounts / cash, trade discount. Example: When you buy
D. Competitive Pricing Stretegi
1. Relative Pricing / Price Relative
Price relative pricing strategy is to determine the price above, below or equal to the price level of competition where the price movement followed the competition.
2. Follow The Leader Pricing
Follow the pricing strategy is the price leader product pricing of both goods and services handed over the leadership of the market / market leader and do not set their own prices.Translation Of http://organisasi.org/
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