Product Marketing Strategies via the Internet

Monday, December 21, 2009

Product Marketing Strategies can be done offline or online, an online means via internet. Marketing strategy is needed to compete with other products of its kind. In this article I just want to talk about marketing strategy in terms of "introducing" a product / service through internet. I do not discuss other marketing strategies such as pricing, distribution because not enough of this article.

Marketing strategy in terms of introducing a product is the first step of the marketing activities other than market research. First to introduce a product can only be through real media such as newspapers, magazines, billboards, but now with the technological advances over the marketing of the internet to do with the media. What is the difference of the two media? Course on the internet will be more affordable cost "introductory" product, you live in a lot of websites advertise text ads, mailing lists, social networking sites.

Classifieds single most effective media to introduce the products / services for other people to come directly off the website that people can also find these ads through search engines. The main constraint in the advertising people are tired enter one by one to your website targeted text ads.

Better solution is to use the line advertising services, social networking sites (facebook, frindster, Tagged, etc) or community websmaster / bloger.


Translation of http://www.deddyanwari.com/

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